Hardware Retailing The Industry's Source for Insights and Information
More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically which home renovation trends are likely to endure after the pandemic.
For more information on HIRI’s array of pro and DIY research, visit the organization online at HIRI.org.
- More opportunities for selling outdoor living products. The pandemic forced the cancelation of many summertime favorites. Backyards have taken on new importance as areas of safety and comfort. As warm weather arrives, be sure you’re merchandising fire pits, patio pavers, furniture and grilling upgrades prominently in your store.
- Small DIY projects continue momentum. Data shows small DIY projects have been more common than extensive remodeling work during the pandemic. It’s important to help shoppers understand how quick and easy some of these projects are, including retiling backsplashes, painting cabinets or changing light fixtures.
- Exterior home renovations remain popular. For many homeowners, exterior upgrades were seen as the safest option when hiring contractors. As travel was limited, these projects jumped to the top of homeowners’ priority lists. Painting, roofing, gutter replacement and other outdoor renovation projects saw an increase in activity.
