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True Value Launches Discover Credit Card Program

True Value recently introduced the True Value Discover® credit card program for True Value retailers and customers in the United States. The program connects retailers to consumers with new offerings that pass financial benefits and incentives along to the consumer with zero to minimal costs for True Value retailers.

The card program, issued by Alliance Data, utilizes the unique capabilities of the Discover network and its millions of merchant locations. Within the first month of launch in March, participating retailers experienced increased sales and transaction sizes, with the average True Value Discover card transaction exceeding $330, according to the co-op. The program currently has a 70 percent credit approval rate for customers applying for the card.

The True Value Discover card has a 3-2-1 rewards model; customers who use the card receive a 3 percent reward on all True Value purchases, a 2 percent reward on all gas and grocery purchases and a 1 percent reward on all other purchases made with the card.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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