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The Amazon Effect

Amanda Bell February 25, 2013 Industry News

This presentation looks at what makes Amazon so successful, how consumers’ attitudes about shopping online for home improvement products have changed and the effect these changing habits have on the home improvement industry.

To view the full presentation, click here.

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About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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