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Technology is Changing How Consumers Think

Walking down a busy street, looking around a packed restaurant or going to a concert often paints a similar picture- a sea of people staring at their phones. As we continue to face great technological advances, the results of this usage are proving to be changing the way people are wired.

According to an article by the National Retail Federation, understanding more about how consumers think and feel will help retailers adapt to these rapid changes. Businesses now face consumers who lack trust of the stores they shop at, are looking for a sense of speed and want to be treated as unique individuals.

While these and many more things are changing from the heavy use of technology, your home improvement store should be making strides to connect to tech-loving consumers.

According to the article, technology has led people to a lack of human connection, causing loneliness and creating an individual who wants to stand out and be unique. You and your sales associates have the unique ability to connect to customers on a local level. When you take the time to work with a customer, help them go through what they need to complete a project and genuinely show them you appreciate their business, you are sure to see this customer return.

For more information and ways to connect to the changing consumer, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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