By Austin Diehl Director of Retail Operations Randy’s Do it Best Hardware It’s no secret there are thousands of hardware retailers selling similar products and services across the U.S. Many of those stores are involved in some form of digital …
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Kick Your Social Media Outreach Up a Notch
Throughout 2020, home improvement retailers had to find new ways to engage their customers and boost sales. One of the key ways they achieved this connection was through digital interaction on some of the world’s biggest social media platforms. As …
Read More »Understanding the Power of Video as a Marketing Tool
As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …
Read More »As Seen on YouTube?
In the 1990s, “As Seen on TV” branded products moved from the small screen to retail. During that time, many home improvement stores incorporated the products into inventory and displayed them on end caps. Around 2014, as the novelty of …
Read More »Social Media Pointers From Your Association
Once you’ve found your starting point on social media here, take some time to discover how the North American Retail Hardware Association (NRHA) and Hardware Retailing use social media. Check out this overview of our online haunts and the …
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