Tag Archives: NPD Group

New research from The NPD Group reveals more shoppers are choosing to take care of household  projects they would normally have hired someone else to do before the start of COVID-19. The research firm finds more DIYers are handling general …

New consumer information from market research firm The NPD Group (NPD) shows the popularity of DIY home improvement projects is a trend that looks poised to continue. NPD’s Checkout service tracks consumer behavior across all retail channels, illuminating trends in …