The role of chief merchandising officer has been eliminated at big-box department store J.C. Penney, CNBC reports. The retailer says in its press release that the move is part of an “organizational restructuring to streamline decision-making and promote greater agility …
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Wrap-Up: Dustin Kaehr’s Retail Is… Series
Throughout 2017, retail consultant Dustin Kaehr has shared his insights into the cornerstones of running a successful retail operation. He’s drawn from his 17 years of experience working with all types of retailers, including small independent businesses as well as …
Read More »Expert Perspective: Retail Is…Store Design
Click the picture to download a PDF of this story. By Dustin Kaehr, dk@dustinkaehr.com My grandpa used to love eating at little hole-in-the-wall restaurants. “It may look like a dump, but those places usually serve the best food.” My dad, who …
Read More »Five Ways to Cross Merchandise
Cross merchandising is one of the best ways to increase sales because it gives customers a reminder of an item they might have otherwise forgotten. Encouraging this add-on sale not only increases your average transaction size, but it is also …
Read More »After 10 Years, 10th Street Hardware Looks to New Beginnings
Click the picture to download a PDF of this story. By Melanie Moul mmoul@nrha.org 10th Street and Beyond As someone who only recently became a part of the independent home improvement industry, Steve DeShong had heard a lot of stories …
Read More »10 Tips for Completing an Honest Store Critique
Click the picture to download a PDF of this story. Store owners throughout the industry have discovered that business critiques from other independent home improvement retailers help them become better operators. Ask a fellow retailer or two to walk through your store, …
Read More »10 Impulse Items Customers Crave
Impulse items—those carefully arranged and displayed products found in retail locations from office supply stores to the corner grocery—are all about maximizing those final moments of a customer’s time in your store. Whether it’s necessities like snacks and drinks or …
Read More »Vintage Jukebox a Conversation Piece for Customers
Visitors to the paint department at Charlie’s Hardware & Rental in Mosinee, Wisconsin, will find something not often found in hardware stores: a vintage jukebox. Owner Jeff Kyhos says showcasing the retro device, which he calls “a great conversation piece,” …
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