The Home Improvement Research Institute (HIRI) has revealed new insights into what’s motivating customers’ home care and maintenance spending. The 2020 HIRI Product Purchase Track Survey is now available to HIRI members. The information sheds light on home improvement product …
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Popular Projects for Recent Homebuyers
A recent study reveals what projects new homeowners are undertaking. The Home Improvement Research Institute (HIRI) partnered with market research firm Decision Analyst for the 2020 Recent Home Buyer tracking report. Their goal was to learn more about new homeowners’ …
Read More »Now Streaming: 2020 Market Measure Webinar
Recently, the North American Hardware and Paint Association (NHPA) hosted a webinar focused on the 2020 Market Measure report, the annual overview of the forces and factors affecting the home improvement marketplace. Sponsored by Epicor, the webinar gave independent home …
Read More »Latest Houzz Data Highlights Home Improvement Strength
New data from home renovation and design platform Houzz suggests the home improvement market has recovered to pre-pandemic activity levels, reporting the strongest construction activity since the third quarter of 2018. “The results from the Houzz Q4 Renovation Barometer show …
Read More »NFIB Data Shows Small Business Optimism Rebounding
New data from the National Federation of Independent Business shows the small business labor market continued to improve in September amid the COVID-19 pandemic. According to NFIB’s monthly jobs data, 10 percent of small business owners reported increasing employment an …
Read More »New Data Reveals What’s Motivating DIY Projects
New data from market research firm Consumer Specialists is shedding light on exactly how COVID-19 has impacted DIYers’ home improvement habits. The report is based on research conducted by Consumer Specialists with a nationally representative sample of more than 600 …
Read More »Analyzing the DIY Home Improvement Marketplace
The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …
Read More »Making A Grander Home Entrance
Homeowners who update the front entrances to their houses often start the projects because a repair is necessary, the Home Improvement Research Institute (HIRI) reports. However, homeowners choose the materials they use for their entryway updates based on how attractive …
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