Tag Archives: advertising

In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign.  The …

True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …

Informal pet holidays are an easy way to market your store’s pet products and connect with customers on social media and online. Hardware Retailing has compiled a list of pet holidays happening each month to get you started.  January Jan. …

In today’s digital world, it takes more than just an address on the internet to capture the attention of existing and potential customers. A company’s website not only needs to make a good first impression visually, it needs to have …

It’s a great feeling when you get your Facebook business page set up and the first likes start trickling in. But to keep the momentum going and grow your page into something that benefits your business and brings in customers, …

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

In a retail world dominated by big boxes and online shopping, it’s important to remind customers that local shops still exist and brick-and-mortar stores have a vital place in this world. The shop-local movement shows the positive impact that buying …

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …