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Sweet Embrace

Sweet Embrace Is AkzoNobel’s 2024 Color of the Year

AkzoNobel introduced Sweet Embrace as the Interpon Color of the Year 2024, a delicate shade of soft grey with a hint of violet, and a subtle metallic effect, a color with a gentle optimism that is both understated yet liberating.

The color of the year is launched as part of a complementary palette to transform exteriors, interiors, lighting, furniture and furnishings across a wide range of sectors. Within the palette are a number of blues, greens and natural browns in metallic, smooth and fine texture effects that recall shades of seascapes and woodlands. These shades have a natural calming and clarifying effect and will help a building be at home in the surrounding landscape allowing even modern, high-tech buildings to blend with the natural environment.

Expert color scientists, designers and architects from around the world and the AkzoNobel’s Global Aesthetics Center have accessed more than three decades of color research and analysis to ensure the Color of the Year 2024 and its palette are on-trend.

“People today need simplicity more than ever. Wherever they are, they need a safe haven, a place where they belong,” says Bob Dirks, global segment manager architectural AkzoNobel powder coatings. “With 10 colors to choose from, mixing darker shades with lighter neutrals, this palette offers architects and designers the opportunity to create subtle coordination or contrast with the objects and buildings they design that will impress and delight for many years to come.”

See what other paint manufacturers picked for their 2024 Color of the Year here.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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