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Shoot a video of yourself biting a lemon, and a store in Colorado will donate $1 to a food bank.
Starting two weeks ago, Windsor Ace Hardware, located in Windsor, Colorado, has been challenging community members and social media followers to take the Ace Lemon Challenge. The store committed to donating $1 per video or photo posted online with the hashtag #AceLemonChallenge to a local food bank.
The store first announced the challenge through its last email ad and has been promoting the fundraiser through a fundraising site and Facebook and Twitter, according to Bryan Malito, manager at Windsor Ace Hardware. The store will donate up to $500 on behalf of people who take the challenge.
Taking a cue from the recent Ice Bucket Challenge that created a social media movement in support of research on Lou Gehrig’s disease, also known as ALS, challengers are also asked to donate to the fundraiser, Malito says. The store will donate the money to a county food bank.
“I actually have an employee here who wanted to participate but couldn’t handle the lemon, so she donated $10,” Malito says.
To support the cause or generate ideas for creating a social media movement with your business, check out Windsor Ace Hardware’s social media and donation page.
To visit the stores Facebook page, click here.
To go to the online fundraiser page, click here.
