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Maximizing In-Store Displays

The online retail realm allows for immense personalization and product displays. Product advertising and promotional content can be updated instantaneously. For brick-and-mortar stores, updating in-store displays takes more than a click of a button, therefore retailers must optimize their product displays to generate customer interaction and personal experiences.

A whitepaper published by Retail TouchPoints identifies the value of in-store displays and product merchandising. Most retailers understand that displays provide great value and increase brand recognition, but SymphonyIRI found that combining displays and featured product marketing creates a major lift in sales for product categories. The whitepaper details ways that retail operations can maximize their in-store displays to get the greatest return on investment.

To read more, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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