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Technology Bridges Gap Between Online and Physical Stores

As consumers have become increasingly reliant on mobile devices, consulting apps, websites and online reviews to help dictate purchase decisions, the future of brick-and-mortar retailers once seemed bleak. But, just as consumers tend to move through ebbs and flows that dictate their purchase frequency and brand loyalty, new advancements in mobile technology point to a new retail future that will bridge the divide between online and physical storefronts, giving customers the very best of what both “worlds” have to offer. Here’s how.

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About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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