Hardware Retailing The Industry's Source for Insights and Information
The retail industry is brimming with technological advancements. From beacons and in-store analytics to augmented reality, wearable tech, and 3-D printing, there certainly isn’t a shortage of gizmos that merchants can use in their stores. Be that as it may, retailers shouldn’t get carried away with technology. Retail gadgets or apps are fun to play with and they’re great for generating buzz, but you have to ask yourself an important question before jumping on the bandwagon: once that “cool factor” dies down, will these gizmos really add value to the customer experience? And more important, will they improve your bottom line? Make no mistake: There’s nothing wrong with adopting the hot tech trends for your business. Just make sure that you’re really doing it to help shoppers and not because you want to be “in” or look cool.
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