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Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

Ways to Paws-itively Impact Your Community

To download a PDF of this story click here. Also, while this story is jam-packed with information, there is some retailer stories we were not able to fit in. Visit the links below to get additional stories and ideas on the following …

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Event Planning Guide

Planning a successful event takes times and preparation. To help make your next event a favorite among customers and community members, we created an event planning checklist. This resource provides different tasks you must accomplish to have a successful event …

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Member Insurance Agency Announces New Advisory Committee 

Member Insurance

Member Insurance Agency, Inc., the largest provider of insurance to co-op and independent hardware stores in the U.S., has a new advisory committee composed of retailers that will help guide the agency in delivering customized insurance products for the hardware and building …

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Are Your Operating Expenses Draining Your Profit?

Payroll, advertising, utilities, rent and more all add up to your total operating expenses–and if one of those expense lines gets too high, it cuts into your store’s profit. Ask yourself the following questions to determine if your expenses are …

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Make Your Father’s Day With Gift Sales

Working Display

Have you thought about how you will attract the interest and spending of customers shopping for Father’s Day gifts? In 2015, consumers spent $13 billion on gifts for dads, according to a National Retail Federation survey. That spending is significantly less than what shoppers …

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4 Low-Cost Alternatives to Advertise and Promote Your Business

To view a PDF of the story, click here. To download a press release template to help connect you with area media outlets click here. By: Liz Lichtenberger llichtenberger@nrha.org , Jesse Carleton jcarleton@nrha.org and Sara Logel slogel@nrha.org. Make Some Noise Circulars, newspaper ads, TV commercials… These are …

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How To Write a Press Release

Whether it’s an event your store is holding, an award it recently won, or something else, there are plenty of reasons to put together a press release that you can send out to local media to gain some additional publicity …

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A 360-Degree View of Walmart

walmart

To view the complete PDF of this story, click here. By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org Earth’s biggest traditional retailer has an impressive resume: logistics powerhouse, everyday-low-price pioneer, global influencer and billionaire maker. Starting in the 1960s, Walmart began turning retail upside down …

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