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Wholesaler Central: Do it Best Launches Expanded Services and Product Offerings

DO IT BEST RECENTLY ANNOUNCED upgrades to its e-commerce platform, reinforcing its commitment to driving business growth for independent retailers. Using data-driven insights, the company has upgraded its e-commerce service, providing members access to a comprehensive catalog of products online. The platform adjusts dynamically to customer preferences, optimizing conversion rates and maximizing sales using advanced AI-powered search and merchandising.

Do it Best has made several critical upgrades to its services based on data analysis and feedback from customers. The enhancements include:

  • A free rental equipment module that integrates with stores, making it easier for customers to access rental equipment. Whether it’s tools for home improvement projects or specialized equipment for contractors, this addition broadens the scope of offerings available through Do it Best’s e-commerce platform.
  • Opportunities to sell convenience lumber online, marking a groundbreaking opportunity unmatched by other distributors. This initiative opens up a previously untapped market segment, providing customers with the convenience of purchasing lumber products for their homes or job sites.
  • Personalized instant rebate options that boost customer engagement and tailor the experience based on insightful data. This initiative incentivizes purchases and customizes the customer experience based on insightful data, further enhancing satisfaction and loyalty.

A crucial part of the company’s e-commerce success is its PIM (product information management system), which houses over 1.6 million items of premium product content (20% more than the closest competitor). With the support of their co-op and high-quality product content, Do it Best members can be confident they have the best solution to drive customers into their stores and grow sales with e-commerce.

“We’re not just providing access to data,” says Do it Best vice president of marketing and e-commerce Allison Flatjord. “We’re actively using it to help independent retailers. Our approach ensures that member-owners use the value of their data to increase sales.”

As the e-commerce platform celebrates its anniversary, Do it Best urges retailers to seize the opportunity for growth. Whether signing up for e-commerce services, activating same-day pickup or leveraging the PIM system to tailor offerings, Do it Best is committed to supporting retailers every step of the way.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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