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Warm Hugs

‘Warm Hugs’ is BeautiTone’s 2022 Color of the Year

The number one Canadian-made and Canadian-owned retail paint brand, BeautiTone, announced that its 2022 Color of the Year is ‘Warm Hugs’, a mid-tone red-pink shade with an influence of orange. The color offers hope and comfort in one hue.

“‘Warm Hugs’ is the comfort we’ve been missing—our longing for closeness and touch,” says Darryl Allen, creative manager, BeautiTone Paint and Home Products. “Our feelings about color are often deeply personal and reflect our experiences and culture. While perceptions of color can be subjective, color has the power to enhance our lives and influence our emotions in a positive way. Using the right colors in our homes and spaces is essential to any project, big or small.”

The color is part of BeautiTone’s 2022 Color Trends Palette that features six colors to create beauty anywhere in your home from walls to floors to furniture. The 2022 Color Trends Palette is available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada.

Check out our roundup of colors of the year from other paint manufacturers.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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