True Value expands its wholesale customer base with the addition of its newest affiliate member, Family Farm & Home. Headquartered in Muskegon, Mich., with a warehouse in Grand Rapids, Mich., the chain brings its wholesale buying for 27 existing stores in Michigan and Indiana to the co-op effective Nov. 1.
“The addition of Family Farm & Home to our affiliate program increases the buying power of the co-op, and we are looking forward to growing along with them,” said True Value President and Chief Executive Officer John Hartmann.
Since the Fansler family opened the first Family Farm & Home store in 2002, the company has grown, opening more than two dozen stores across Michigan and two in Indiana. Plans for the family-owned business include a continued focus on organic growth from their current operations while exploring new growth opportunities with additional locations. A new store is set to open in Cadillac, Mich., before the end of November 2013.
“We chose True Value as our wholesaler for the co-op’s solid financial position, hardware product selection, logistics and support, and True Value’s increasingly popular farm, ranch, automotive and pet categories,” said Tim Fansler, Family Farm & Home’s vice president of merchandising.
True Value has seen its sales to affiliate members grow by 4 percent to 6 percent each year for the past several years.
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