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Tractor Supply Upgrades Benefit Program

Tractor Supply Co. has announced enhancements to its Neighbor’s Club loyalty program. Starting this month, more than 30 million Neighbor’s Club members will receive rewards faster.

Neighbor’s Club is a three-tier loyalty program available at Tractor Supply and Petsense by Tractor Supply, both online and in stores. Members accrue points for every dollar spent, with higher-tier members accumulating points at a faster rate; points can be redeemed for rewards, services and more. Since its relaunch in 2021, Neighbor’s Club is one of the largest and fastest-growing loyalty membership programs in retail and now represents more than three-quarters of sales for Tractor Supply.

Neighbor’s Club enhancements include:

  • Members earn Preferred status with a new, lower annual spending level of $500 in the calendar year (previously $1,000).
  • Neighbors can now earn a reward with only 200 points (previously 500), so they receive benefits faster.
  • Members will receive more personalized offers and tailored incentives and experiences based on their interests and shopping patterns.
  • Launching this summer, active military, veterans and first responders will receive immediate Preferred status, along with other benefits.

In addition to these enhancements, loyalty members with a Tractor Supply consumer credit card have access to all of the benefits of Preferred Plus status and earn 5% in rewards on purchases at Tractor Supply and Petsense by Tractor Supply. Loyalty members can also earn rewards with a Tractor Supply Visa credit card for their purchases outside of Tractor Supply or Petsense by Tractor Supply, with 3% in rewards on essentials like gas, groceries and veterinary services, and 1% in rewards on all other purchases.

About Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

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