By Jake Kalnitz SVP, Chief Merchandising Officer True Value In 2024, why do wholesale shows matter? Of course, they’re fun and a good excuse to travel—but how do they help you operate and grow your home improvement business? True Value’s …
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True Value Sponsors Return of IROC
True Value has announced that it will once again partner with the International Race of Champions (IROC) to celebrate the best of the best in the racing world at the upcoming IROC event scheduled for July 19-20 at Lime Rock …
Read More »True Value to Close Manchester Distribution Center
True Value will cease operations at its regional distribution center (RDC) in Manchester, New Hampshire by the end of 2024. In 2019, the company opened up a regional distribution center in Wilkes-Barre, Pennsylvania, with the goal of it serving as …
Read More »Wholesaler Central: The Right Products With the Right Promotions Drive Growth
BY JAKE KALNITZ Chief Merchandising Officer, True Value As our CEO Chris Kempa said earlier this year at our Spring Reunion, the macroeconomic reality of this year has and will continue to present challenges for independent hardware retailers throughout 2024. …
Read More »True Value Donates Products to Habitat for Humanity ReStore
True Value has deepened its relationship with Habitat for Humanity through product donations to Habitat for Humanity ReStore locations across the country. Since the fall of 2023, True Value has donated product valued at more than half a million dollars …
Read More »Exclusive: True Value’s Jake Kalnitz Provides Insights Into Hardware Hero Campaign
In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign. The …
Read More »Springing Ahead: Retail Tactics to Differentiate in the New Season
By Chris Kempa, True Value CEO FRESH GRASS, longer days and warm breezes usher in new opportunities to plant seeds of success this spring season. While last year presented challenges for retailers industrywide—from unpredictable weather to shifting consumer behavior—this year …
Read More »True Value Empowers DIYers and Local Retailers With First Campaign in a Decade
True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …
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