Tag Archives: research

Staff drives high satisfaction with paint retailers and is the single most important factor differentiating the purchase experience among customers, according to the recent J.D. Power 2014 Paint Satisfaction StudySM—Retailer Segment. The study measures customer satisfaction with major paint retailers, …

Online storefronts are gaining a pricing advantage over bricks-and-mortar retailers, but that’s not always the case with the home improvement industry, according to a study conducted by Chicago-based marketing firm Anthem Marketing Solutions. The analysis found that 70 percent of …

In its latest report, the American Affluence Research Center finds the country’s richest are looking forward to major home improvements, with the accompanying large furniture and durable good purchases that go with them in the months ahead, according to a …

Retail sales just notched their best month since 2012, according to the National Retail Federation, and the industry has added almost one million jobs since 2010. But those positive stats obscure a more complex and potentially troubling story in retail—particularly …

They’re tech-savvy multitaskers known to be motivated by instant gratification and recognition. By now, you’ve likely heard about the characteristics of the millennial generation, but how much do you really know about their home buying preferences or how they could …

Here are a few quick numbers most everyone is familiar with… Four out of five doctors recommend chewing Trident gum. You only use 10 percent of your brain. Seventy percent of the Earth’s surface is covered with water. My wife …

It’s an age-old tale: A new customer comes into your store and you find out he’s renting an apartment nearby. A couple of years later, he’s in the store buying paint and fixtures for his starter home. Down the road, …