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Businesses should make it a priority to build customer loyalty, not just promote special sales, this holiday shopping season, according to an article by Inc.
While customers are actively seeking gifts for everyone on their Christmas lists, finding the best deals in a stress-free and friendly store can make an impact on their shopping habits long term, the article says. Now is a great time for retailers to convert holiday shoppers into long-term, loyal customers by giving them a good experience.
A few ways retailers can build customer loyalty during the holiday shopping season include personalizing the shopping experience, turning complaints into opportunities and giving back to the community, the article says.
For more detailed suggestions, click here to read the Inc. story.
