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spoga+gafa Names New Director

Claudia Maurer, Director of spoga+gafa

With more than 15 years of experience in executive positions in global trade fair and project management, Claudia Maurer will be succeeding Stefan Lohrberg as director of spoga+gafa.

“We are delighted to welcome Claudia Maurer, an experienced expert, to our team,” says Sebastian Rosito, vice president for Trade Fair Management. “With her 360-degree overview of trade fairs, events, communications and internationality, she brings valuable perspectives and experience with her. This will assist us in continuing to further develop spoga+gafa successfully in the future too.”

Maurer holds the title of Certified Exhibition Management Professional. She began her professional career at GE Healthcare and then at the Frankfurt Exhibition Centre, where she experienced the diversity of the trade fair and event business after holding various positions.

“I am looking forward to this new, exciting challenge and to implementing my many years of expertise in trade fair and project management,” Maurer says. “Together with the team, I will further strengthen spoga+gafa’s position as the largest garden and barbecue trade fair in the world and set new impulses for the exhibitors and visitors.”

Photos courtesy of spoga+gafa. 

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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