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Rocky's Ace Hardware

Rocky’s Ace Hardware Grows to 50 Stores, Adding Two Massachusetts Locations

Rocky’s Ace Hardware, one of the country’s largest family-owned Ace Hardware dealers, announced its planned acquisition of two Massachusetts stores, growing its footprint to 50 locations in nine states. The Falcone family will purchase the Smith family’s Cape Ann stores–Smith Hardware & Lumber in Rockport and Hometown Ace Hardware in the Gloucester Shopping Center in Gloucester. The sale is slated to become final in March 2024.

“The Smith’s and Rocky’s stores have been part of the Ace family for decades, and we have always deeply admired the way the Smith’s commitment to their employees as well as their customer connection and hometown values mirror our own,” says Rocco J. Falcone II, Rocky’s Ace Hardware president and CEO. “As we approach our 100th anniversary as a family-owned and -operated business, we are excited to become part of the Cape Ann community and continue the Smith family’s incredible legacy.”

Both the Falcones and the Smiths pride themselves on customer focus in a friendly, neighborhood hardware store setting. Their commitment to family shines through–starting with their employees and extending out through all the ways they work hard to support their neighbors.

“The decision to sell the stores was not an easy one–we are marking 150 years in business this year,” says Jay R. Smith, Smith Hardware and Lumber and Hometown Ace Hardware president. “Knowing how closely the Falcone family shares our values–respect for the employees, appreciation of the customers and being part of the community–gives us real confidence as we pass the torch. We wish success to the Falcones, and we have every confidence that the team will continue to do us proud in these two great stores.”  

Customers who visit the stores will continue to see the same friendly faces as there are no plans for staffing changes, Falcone says. Day-to-day operations will continue as usual.

About Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

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