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Retailers Affected by Data Breaches May See Decline in Holiday Traffic

Although major retailers affected by data breaches have put a stop to the criminals activity and offered to pay for extra security over customers debit and credit cards, consumers may avoid these stores as the holiday season approaches.

According to a report by creditcards.com, nearly half of Americans surveyed say there’s a good chance they’ll avoid shopping at stores like Target, Home Depot and any others affected by data breaches during the past year.

To read the rest of the story from MarketWatch, click here.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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