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Registration Open for International Hardware Fair

It’s time again to register for the 39th annual International Hardware Fair Cologne.

Why an international show?

The show is considered one of the leading international events in the home improvement industry. In fact, in 2012 more than 50,000 attendees from132 countries came to the show; with 2,665 filling six different halls at the Koelnmesse convention center in Cologne, Germany, there will be a lot to explore.

In addition to new products and networking, attendance at the show offers American retailers industry insight because trends traditionally hit Europe several years before coming to the U.S.

“We definitely see trends in the home improvement industry tend to hit countries across the pond several years before they come to the U.S., so being able to have access to those trends can definitely put U.S. retailers at an advantage,” says Dan Tratensek, publisher and vp of publishing at NRHA.

Mark your calendars for March 9-12, 2014, for the International Hardware Fair. For more information visit www.eisenwarenmesse.com.

If you’re interested in more details on the benefits and opportunities of the event for North American retailers, contact Dan Tratensek at dant@nrha.org.


About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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