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More Consumers to Shop Local this Holiday Season

Independent retailers can expect to see more customers looking to shop local this holiday season, according to an article by Forbes.

The article explains that, based on a recent survey by Deloitte, “more than two-thirds (68%) of consumers plan to shop local this year.”

Supporting the local economy was the top reason and finding unique, one-of-a-kind-gifts was the second reason respondents cited for why they planned to shop at local businesses.

While shopping local is not a new idea, local retailers can boost foot traffic and sales by participating in events such as Small Business Saturday, now in its fifth year, and the shop local movement.

As consumer culture continues to move in this direction, shoppers are “consuming-with-a-conscience,” whether they are purchasing sustainable products or supporting local businesses, the article says.

This holiday season, independent home improvement storeowners should continue efforts to bring in new customers. By utilizing social media, hosting holiday events and joining forces with other local business owners, retailers can attract new, long-term customers seeking to support the shop local movement.

To read the full article by Forbes, click here.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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