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Lowe’s Unveils New Product Locator

Shoppers at all Lowe’s locations can now use the Product Locator capability to search for products and instantly see the items’ locations on a detailed store map using Lowe’s iOS and Android mobile apps or Lowe’s mobile-optimized website.

All in-stock items’ aisle and/or bay locations are represented as pins on an interior map of the specific Lowe’s store. The Lowe’s app also provides store-specific product search, prices, inventory availability, detailed product information, customer ratings and reviews and weekly ads.  In addition, customers can create and manage personalized shopping lists the same way they would on a piece of paper using natural language terms or by scanning product barcodes.

According to the Google Shopper Marketing Council’s “Mobile In-Store Research” study, one in three smartphone shoppers would rather find information using their smartphone than ask a store employee.  However, for those who still prefer a personal interaction, this upgrade will also help Lowe’s in-store associates better serve customers, as the 42,000 iPhones used by in-store associates also have access to the search and mapping capability through Lowe’s store associate app.

Lowe’s mobile app is available free for iOS and Android devices. For more information about Lowe’s mobile app, visit Lowes.com/mobile.



About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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