Hardware Retailing The Industry's Source for Insights and Information
Last week, Houzz, an online home improvement company, raised $165 million in new funding. According to an article by the Wall Street Journal, the company is setting sight on e-commerce.
Through a section of the site called the Houzz Marketplace, the company will list a selection of “bathtubs, vanities, backsplashes and other home décor items.” According to the article, by hosting various online retailers products, the company will keep 15 percent of each sale.
Houzz Marketplace will become the third source of revenue for the online company, in addition to ad sales as well as charging “architects, designers and other home contractors” annual subscription fees for tools to engage with potential customers through the Houzz site.
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