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Free Webinar: Mobile Best Practices for Hardware Stores

Hardware industry veteran, Pat Murphy, is hosting a free webinar on integrating mobile engagement into in-store experiences.

The webinar topics include:

  • Why do I need to include mobile in my advertising?
  • How do I get my customers to opt in to receive mobile promotions?
  • What will mobile do for me that print advertising or direct mail won’t?
  • How will consumers respond to mobile offers?
  • What is the average basket size for mobile customers?
  • What kind of promotions work best, and what should I stay clear of?
  • How does mobile work with my POS system?
  • Can I use co-op to pay for mobile advertising?

Murphy is vice president of mobile relationship management for FunMobility, president of the Ettore Products Company and cofounder of the Institute of Social, Search & Mobile Marketing.

The webinar is 11 a.m. Dec. 4, Pacific Standard Time. To register, click here.

About Kate Klein

Kate is profiles editor for Hardware Retailing magazine. She reports on news and industry events and writes about retailers' unique contributions to the independent home improvement sector. She graduated from Cedarville University in her home state of Ohio, where she earned a bachelor's degree in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

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