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Do it Best Promotes 2 to E-Commerce Roles

Corbin Prows
Corbin Prows

Do it Best has tapped two digital-focused team members as e-commerce divisional managers. Effective immediately, Corbin Prows is the divisional manager of e-commerce platform operations, and Brianna Wells is the divisional manager of e-commerce: marketing and merchandising.

Prows moves into his role with more than 20 years of experience in e-commerce, marketing, tech development and program management. Before joining the Do it Best team as a marketing retail programs manager in 2013, he worked as director of marketing management for a telecommunications company focused on revenue-generating programs. Most recently, Prows served as the Do it Best e-commerce development manager.

Brianna Wells

Wells got her start in the e-commerce industry while working as a product development and photography manager for a national online retailer. She joined Do it Best in 2022 as an e-commerce marketing manager, and she was soon promoted to the role of e-commerce marketing and content manager where she merchandised, sourced and maintained product content for the company’s new e-commerce platform. Since her involvement, the availability of content has increased from 150,000 visible products to 1.62 million.

“These organizational enhancements are driven by a single objective,” says Allison Flatjord, vice president of e-commerce. “We’re committed to maintaining the momentum of e-commerce, with a primary focus on prioritizing our members’ online sales. By creating a holistic shopping experience, we can increase foot traffic to our members’ stores and ultimately boost sales. We’ve built tremendous momentum over the past couple of years, and I’m confident these leaders will drive continued success for our members and advance company objectives in the years ahead.”

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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