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Do it Best Corp. Expands INCOM Team to Support Member Sales Growth

Do it Best Corp. has named co-op veteran Jared Hufford as the new manager of INCOM Distributor SupplySM, its industrial and commercial supply division. Expanding the team and dedicating additional resources to support INCOM leads to signs of the business’ sustained growth and strategic importance to the co-op.

Over the last three years, Tom Barfell has led the INCOM and International Sales departments, helping drive significant growth in both areas. That rapid growth led to the development of a separate INCOM team. Barfell will continue to lead the International Sales team.

Jared Hufford has served in several key business development roles in his 10-plus years with Do it Best, most recently as a territory manager on the Sales and Business Development team. Since 2008, he has consulted with some of the Midwest members to help them grow their businesses.

“With the tremendous success Tom and his team have helped generate, it’s clearly evident that INCOM is an area with even more opportunity for member growth and expansion,” says Bob Taylor, president and CEO of Do it Best. “Our number one goal is to help our members grow and we believe the additional focus and resources here will help us take full advantage of the opportunities for both International and INCOM.”

Hufford will oversee a team of commercial and industrial specialists specifically focused on this industry. The INCOM team will also be better positioned to more fully leverage growth opportunities in areas like e-tailing, facilities management and retail integration.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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