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BeautiTone Reveals 2023 Color of the Year

BeautiTone, the No. 1 Canadian-made and -owned retail paint brand, reveals its 2023 Color of the Year, Moments—a calming, shaded blue with an influence of green that brings a fresh perspective to modern interiors and acts as a canvas for the moments ahead.

“Moments is reflective of Canadians’ continued desire for stability and comfort as we focus on moving forward in our daily lives,” says Darryl Allen, creative manager of BeautiTone Paint and Home Products. “Evoking feelings that are nostalgic and hopeful, this reliable hue brings a renewed appreciation for our ability to create lasting, meaningful moments in spite of adversity.”

New for 2023, Moments is at the center of two thoughtfully curated 2023 color trend palettes motivated by nature and well-being. The two palettes emit different energies as Canadians create memories in their own unique ways. Through 11 inviting colors, both palettes simultaneously capture nuances of reflection and transformation while providing Canadians with two distinctly different ways to design the perfect space for their life’s own moments.

“As we developed our trend colors this year, we felt it was important to present two energies, thus two palettes,” says Allen. “Knowing that we’re all moving forward, we won’t necessarily be moving at the same pace. These palettes give homeowners an opportunity to reflect on where they are in their journey and what kind of space they want to create to reflect that.”

The first trend palette is built around comfort, prompting Canadians to experience a moment of harmony and healing. Whether it is used in a bedroom or living room, this mix of soft neutrals creates a peaceful palette that encourages reflection and optimism.

The second is a spirited palette of vivid colors inspiring exploration and transformation. These deep, bold shades encourage Canadians to experience moments with expression and movement. They can make a statement in an entryway or inspire a music room.

BeautiTone’s 2023 Color of the Year and color trends palettes are available exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre locations across Canada. Moments and other colors are available in BeautiTone’s Designer, Signature, Pure and PRO paint lines.

Discover more 2023 Color of the Year options here.

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