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Ace Hardware Donating 1 Million American Flags

In a collaboration with the Veterans of Foreign Wars (VFW), Ace Hardware is honoring the brave men and women who made the ultimate sacrifice for our country by giving away 1 million American flags nationwide during Memorial Day weekend. 

Customers who visit a participating Ace store on May 27 will receive a free American flag, while supplies last. A second flag will be donated to a local VFW Post to be used for marking and honoring veterans’ graves for Memorial Day. 

“Ace is proud to be a part of this nationwide effort to distribute flags to our customers and to the VFW to help honor our fallen heroes on Memorial Day,” says Kim Lefko, chief marketing officer for Ace Hardware. “With Ace stores easily accessible to millions of Americans, we wanted to step up and provide a way for our customers, and our store owners and associates, to pay tribute to our military men and women who made the ultimate sacrifice for our country.”

Last year, over 500,000 American flags were given away to customers at Ace stores nationwide. In addition, Ace sent 595,000 flags to more than 1,800 VFW Posts for placement on veterans’ graves.

“The American flag giveaway aligns with Ace Hardware’s long history of supporting veterans nationwide,” Lefko says. “Ace’s very name is a commemoration of the ‘flying aces,’ the courageous fighter pilots from World War I. Ace’s patriotism continues through the support of its veteran retailers and the sincere appreciation for all the veterans and active-duty military who work in Ace stores, distribution centers and its corporate offices.”

Read more about Ace Hardware’s commitment to giving back and other insights from president John Venhuizen here.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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