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8 Stats About Current Customer Shopping Habits

AS YOU SHAPE YOUR merchandising, product procurement and operations strategies, knowing customers’ purchasing tendencies will set you up for success. Dig into eight stats from the How to Sell Direct in the Age of the Conflicted Shopper Report from logistics company Ascendia that reveal the buying habits and consumer motivations driving current retail sales.

Spend Is Down
69% of respondents said they are cutting back on their spending.

To better manage discretionary spending:

  • 34% cut back on the total volume purchased.
  • 33% shop with online retailers who offer free delivery.
  • 31% spend more time searching for deals.

Factors That Matter
The main factors consumers consider when shopping in 2023:

  • 55% price
  • 54% value for money
  • 50% quality
  • 43% cost of delivery

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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